This one evolved from the idea simply of a balloon that bears the words, "I'm Sorry". I knew I wanted it to have its own journey, and while drawing the images, I realised the balloon was travelling backwards through that journey.
Sometimes the thought processes behind an idea evolve on an unconscious level and I let the story take me where it goes (if that makes sense - it's a bit like instinct, but that of a daydreamer).
It was while drawing those reacting to the balloon, each with their own interpretation of what the balloon meant, that I realised the irony of such a thing as tangible and solid as a balloon with a printed apology being in fact filled with a voice that said otherwise.
Upon finishing this, my own take on it is that it may be inspired by my own misgivings and confusion about interpreting what people say and what it means - the worlds within books and cinema make perfect sense to me, but in flesh and blood interactions, I'm internally a mess.
People are balloons with stuff printed on them, and what inflates them isn't always what the printing says.